Friday, July 23, 2010
American's Spent $1 Billion on Nothing!
That's right, Nothing.
Of all of the Luxury Fund stats I've posted over the past couple of years, this one bugs me the most.
In one year, American's spent over a BILLION dollars on "virtual goods". Virtual goods are things that don't exist (like virtual crops for instance) that help a person in an online game. In a recent report by Frank M Magid and OpenFeint, American's spent $168 million in one year on mobile virtual goods, which were used for smartphone games. And that aint nothin! Annual sales of virtual goods for xbox live bring Microsoft $625 million a year. Just as startling is the estimated $600 million spent on Mafia Wars and Farmville.
It's easy for me to freak out about this, because I've never played any of these games and I don't know the joys of harvesting pretend corn, but really, is it just me, or is this crazy?
If you are able to make a sacrifice today to help someone who has nothing, please click here:
100% of the donations are divided equally between Blood Water Mission, Compassion International, IJM and Love 146.
Luxury Fund blogs are never intended to point fingers, blame or shame anyone. We are here to make people aware of the excess luxury spending in America and asking you to consider what luxury you can give up for the good of someone who has nothing.